Elevate Your Impact

Navigate Complex Stakeholder Dynamics and Drive Strategic Success

Are you tired of feeling caught in the middle between your faculty and the University marketing team? Do you crave greater strategic alignment and stronger, more influential relationships with your stakeholders? Introducing our exclusive course tailored specifically for the demanding role of Faculty Marketing Manager. In this role, you're not just a marketer; you're a product and customer expert, a project manager, a marketing strategist, and a diplomat all rolled into one. Navigating the labyrinth of stakeholders and managing the constant stream of requests can be overwhelming. But imagine a course meticulously crafted to equip you with the essential skills, capabilities, mindset, and a supportive peer network to turn the seemingly impossible into the achievable. Gain the confidence to tackle your daily challenges with ease, becoming the indispensable marketing strategist for your faculty. Be sought-after for your expertise, commercial savvy, and ability to align faculty needs with University marketing priorities. Led by an award-winning former CMO of Curtin University, who has held senior Faculty Marketing Manager roles at prestigious institutions like UNSW and London Business School, this course draws on real-world experience and insights. Our program is honed through collaboration with top University CMOs and tailored to meet the unique demands of the Faculty Marketing Manager role. Join us and unlock your potential to excel in this critical position within the University marketing landscape.
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Why you should attend

  • The ONLY course designed for Faculty Marketing Managers

    Don't waste time undertaking general marketing or leadership training that isn't contextual to the unique challenges of a Faculty Marketing Manager. Our course equips you with the skills and capabilities specific to your role, so you can implement the learning faster, with more impact.

  • Designed to fit into your schedule

    You’re super busy, we know! That's why we've designed the learning to fit into your schedule while you plan for Open Day or create that brilliant new campaign that needs to be launched ASAP.

  • Learn from peers and build your network

    Build a strong network and learn from Faculty Marketing Managers at other Universities as you up-skill together. Build comradery as you share stories, strategies and insights.

Course curriculum

Build 5 Key Capabilities to Succeed as a Faculty Marketing Manager

    1. 0.1 An intro from Ty

    2. 0.2 Key course details

    3. 0.3 Key dates

    4. 0.4 Learning objectives

    5. 0.5 Bring and leave activity

    1. 1.1 Intro to module 1

    2. 1.2 The VUCA perspective

    3. 1.3 The PESTEL framework for industry analysis

    4. 1.4 Pre-work for Module 1: PESTEL Analysis (Part A)

    5. 1.5: Collaborative session # 1, 24th Oct 12.30 - 2.00 AEDT

    6. 1.6 Collaborative Session #1 Slides - Analysing the Higher Education Industry

    1. 2.1 Introduction to Module 2: Developing a Commercial Mindset

    2. 2.2 Financial Analysis: Understanding University Revenue Streams

    3. 2.3 Financial Analysis: Balance sheets and Cash Flow Statements

    4. 2.3 Pre-work Activity: Revenue analysis of your university

    5. 2.5 Collaborative session #2 31 Oct 12.30 -2.00 AEDT

    6. 2.6_Collaborative Session #2 Slides_Developing a Commercial Mindset

    1. 3.1 Introduction to Module 3: Developing aligned and measurable marketing strategies

    2. 3.2 Key competencies for a strategic mindset

    3. 3.3 OKR's: Objective Key Results

    4. 3.4 OKR's in action at Brighte

    5. 3.5 OKR's in action at Calendly

    6. 3.6 Pre-work activity 1 - Review your University Marketing Strategy

    7. 3.7 Pre-work activity 2 - Assess your Faculty Marketing Strategy/Plan

    8. 3.8 Collaborative Session 3 OKR Resource (Please download)

    9. 3.9 Collaborative Session #3 Slides - Developing aligned and measurable marketing strategies

    10. 3.10 Impact Effort Matrix (please download)

    1. 4.1 Intro to module 4

    2. 4.2 The Partner mindset

    3. 4.3 Shift from transactional to meaningful collaborations

    4. 4.4 Finding the right partners to work with (part 1)

    5. 4.5 Finding the right stakeholders to work with (part 2)

    6. 4.6 Pre-work. Create your own stakeholder map

    7. 4.7 Building empathy with your stakeholders (part 1)

    8. 4.8 Building empathy with your stakeholders (part 2)

    9. 4.9 Pre-work activity: Create a stakeholder empathy map

    10. 4.10 Collaborative Session #4 Slides -Stakeholder Management & Influence

    11. 4.11 Collaborative Session 4 Stakeholder Management and Influence Recording

    12. 4.11 Module #4 - Quick Retro Feedback

    1. 5.1 Intro to module 5: Product Marketing

    2. 5.2 What is product marketing?

    3. 5.3 Why is it important for FMM's to have product marketing expertise?

    4. 5.4 Shifting into product marketing territory

    5. 5.5 Product Development tools and frameworks

    6. 5.6 Customer-centricity tools and frameworks

    7. 5.7 Strategic positioning tools and frameworks

    8. Pre-work Activity Option 1: How are courses developed within your faculty?

    9. Pre-work Activity Option 2: Updating the value proposition of a course

    10. Collaborative Session #5 - Product Management

    11. Module #5 Retro

About this course

  • $2,500.00

Your Instructors

Learn from industry experts

Ty Hayes

Award-winning former CMO | Consultant | Podcast Host @ CMO Leadership

Ty Hayes has twice been ranked as one of the most innovative Chief Marketing Officers (CMO) in Australia and led his marketing team at Curtin University to be awarded Australia's Marketing Team of the Year (AMI Awards). When it comes to University Marketing - Ty has risen through the ranks from a Marketing Project Manager at London Business School to Senior Marketing Manager at UNSW Business School, through to CMO at Curtin University overseeing a team of 70 marketers. This has given Ty a deep understanding of the unique pressures faced by the Faculty Marketing Manager position. Since starting Growth Generators, in 2019. Ty has spent the last five years helping CMOs build modern marketing teams that drive growth through training, consulting and coaching. Ty also hosts the CMO Leadership Podcast where Ty and top CMOs share their insights on how to build high-performing marketing teams.

Clare Ryan

Learning Designer

As our resident Learning Designer at Growth Generators, Clare strives to co-create workshops with Ty that align with best practices and adult learning principles. Clare has over ten year's experience in the higher education sector helping students develop critical 21st century skill sets to succeed in their careers. Clare has designed and authored a suite of online modules for Students at Curtin University that have received thousands of completions and high satisfaction ratings. Clare holds an Innovative Learning Design Graduate Certificate which builds on her vast experience. Clare has also completed a Certificate IV in Training and Assessment and a Bachelor of Laws.

In Good Company

Ty has helped these institutions build high-performance marketing teams

London Business School logo
Curtin University Logo
UNSW Logo
University of South Australia logo
The University of Adelaide University Logo
The University of Sydney Logo
Murdoch University Logo
QUT Logo

What Participants are Saying

“The course was an invaluable experience, offering deep insights into critical areas for faculty/portfolio managers such as PESTEL analysis, financial analysis, and stakeholder management. I found the empathy stakeholder maps and product development tools and frameworks useful in my communications with stakeholders and helping shape strategic marketing activities in my day-to-day role.”

Trinh Pham, Product Marketing Manager, Swinburne University

“Understanding the financial landscape at my organisation was a gap in my knowledge, and this course provided a great introduction to building commercial acumen. Since completing the course I've already started developing a 2025 product marketing plan that aligns more clearly with both our overarching central marketing strategy, as well as the college strategy.”

Nicole Wedding, Marketing and Communications Partner, Flinders University

FAQ

  • How long is the course and when does it run?

    The course runs for 6 weeks. It consists of 1 x 90mins virtual session per week that you must attend plus online learning activities in between sessions. The course will commence on Thursday 6th March 2025 and finish on Thursday 10th April 2025. Remote sessions will occur each Thursday from 12.30pm to 2pm Australian Eastern Standard Time.

  • Do I have to attend every remote session?

    To receive the certificate you'll need to attend 5 out of 6 remote sessions and complete the online activities. We know that things come up and 100% attendance may not be possible.

  • Are the remote sessions recorded?

    We encourage participants to attend the sessions live as they are designed as interactive workshop-style sessions where you'll put theory into practice with Ty and your peers. We record sessions only when participants are unable to attend.

  • How much time should I allocate for learning in between remote sessions?

    Allow approximately 60-90mins of learning in addition to the 90-mins remote sessions per week. Additional learning includes watching videos, listening to Podcasts, reading articles, reflecting on the previous session, gathering information, conducting analysis, and preparing documents or presentations for the next session.

  • Can junior Faculty Marketing positions apply, such as a Faculty Marketing Coordinator?

    Yes, to enable career progression we're allowing up to 20-30% of the cohort to be junior Faculty Marketing positions. However, the course is geared towards the bulk of the cohort being those in Faculty Marketing Manager positions or the equivalent in your University i.e. School Marketing Manager, Campus Marketing Manager, Business Partner etc.

  • Are you running any other intakes in 2025?

    At this stage, there are no other dates confirmed for 2025. So get in quick while you can.

  • What's your refund policy?

    There are no refunds - but you can nominate someone else to attend provided they meet the eligibility criteria. If Growth Generators cancels the course for any reason, you will be issued a full refund or issued a credit if you prefer.

  • Are prices including or excluding GST? And will you send me a receipt?

    The prices listed are inclusive of GST. When you purchase the course you will get an email confirming your purchase. You will also be issued a receipt with the GST breakdown before the course starts.

Pricing options

Save $500 with our Early Bird price for bookings before 31 January 2025. See below for Group Discounts.

Group Discounts - Learn together and save

Before 31 January 2025 - Save 30% when you enrol 3 or more participants from the same University (pay $1,750 per person, instead of $2,500). *Payment must be made by the deadline to receive the discount. Invoices will include a pay now option using your credit card. Email [email protected] to organise group bookings.

Don't miss out

Apply before 31 January 2025 to save $500.

Apply Now
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